Atlas market file · Equity · United States
Upbound Group, Inc.UPBD
- Last close
- 19.51
- Change
- -3.03%
- 96-bar range
- 16.71 – 23.1
- As of
- 6 Aug 2026
Upbound Group, Inc. is a services-equipment rental & leasing, nec issuer listed as UPBD on NASDAQ. Use this page to check the price chart, company context, source-backed updates, risks and evidence before opening the full Atlas research file.
- Identity
- Nasdaq Trader
- Chart rail
- TradingView
- File state
- Public profile
Static Daily candlestick snapshot from the approved cache, drawn on a labelled price axis: green bodies closed up, red closed down, wicks span each bar's high-to-low range. The live TradingView link stays available; the public profile never embeds a widget that can render the wrong symbol.
▮ up candle ▮ down candle
Weekly outlook: the last 104 weekly closes (-41.60% over the window).
Source rail: Yahoo Finance chart API (UPBD). This dated snapshot is the crawlable Atlas reference.
Live market viewTradingView · provider feed Open view ->
Open the attributed TradingView market view for UPBD. The dated Atlas snapshot above remains the crawlable reference; exchange data in this panel may be live or delayed as labelled by TradingView.
UPBD public profile
Services-equipment rental & leasing, nec issuer. Upbound Group, Inc. is connected to current market context, cited company sources and its retained research file.
Upbound Group, Inc. trades as UPBD on NASDAQ. Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026.
Open the chart, inspect attributed company evidence and continue into the fuller research file without losing this market context. Atlas files UPBD under USA Stocks for browsing.
What changed for Upbound Group, Inc. today
Upbound Group, Inc. is a profitable, cash-generative business that somehow still looks like it’s one bad quarter away from a fire sale. The company’s most recent 10-Q, filed for the quarter ending March 31, 2026, shows $1.22 billion in revenue, $35.8 million in net income, $77.4 million in operating income, and $170.7 million in operating cash flow. Earnings per share came in at $0.61 on 58.8 million diluted shares. (source: 10-Q, period ending 2026-03-31, https://www.sec.gov/Archives/edgar/data/933036/000119312526197240/upbd-10Q-20260331.htm)
Upbound’s public face is a sleek homepage and a ‘brand hero’ image of cheerful staff, but the balance sheet reads like a cautionary tale on leverage. Total assets clock in at $3.13 billion, while liabilities stand at $2.41 billion, leaving just $715.7 million in shareholders’ equity. Current liabilities exceed current assets by $1.23 billion, and the company’s $98.4 million cash pile doesn’t cover next month’s supplier invoices. The company calls this an ‘optimised capital structure’; the footnotes call it ‘current liabilities exceeding current assets.’ (source: 10-Q, period ending 2026-03-31, https://www.sec.gov/Archives/edgar/data/933036/000119312526197240/upbd-10Q-20260331.htm)
The numbers tell a story of a business that’s generating cash and profit but is structurally reliant on borrowed time and borrowed money. Capital expenditures for the quarter were $16.0 million, a figure that looks modest until you notice the company spent $170.7 million in operating cash flow and still couldn’t cover its current liabilities. The company’s narrative leans on ‘platform’ and ‘ecosystem,’ but the ledger shows a company spending more than it earns on the asset side and borrowing on the liability side. (source: 10-Q, period ending 2026-03-31, https://www.sec.gov/Archives/edgar/data/933036/000119312526197240/upbd-10Q-20260331.htm)
For a view of Upbound’s public identity, the company’s official site features a ‘brand’ page with product imagery and a ‘do not sell my personal information’ link, neither of which change the balance sheet. The imagery is polished; the cash cycle is not. (source: https://www.upbound.com/brand.html, https://www.upbound.com/do_not_sell.html)
On July 22, 2026, Upbound filed an 8-K admitting a cybersecurity incident in which ‘certain non-sensitive customer information and other documents were obtained without authorization.’ The filing calls the breach ‘non-sensitive,’ but the optics remain a data incident at a company with $1.22 billion in revenue and a $98.4 million cash cushion. Non-sensitive or not, the breach exposes operational risk at the same time the company is concentrated to the hilt. (source: UPBD 8-K, 2026-07-22, https://www.sec.gov/Archives/edgar/data/933036/000119312526310605/upbd-20260721.htm)
The latest Schedule 13G/A, filed July 22, 2026, shows no material changes in beneficial ownership since the prior filing, leaving the question of insider conviction unanswered. The company’s cash-generative engine is running, but the balance sheet structure is a high-wire act without a net. (source: UPBD SCHEDULE 13G/A, 2026-07-22, https://www.sec.gov/Archives/edgar/data/933036/000092963826002674/xslSCHEDULE_13G_X02/primary_doc.xml)
Sources & evidence · 10 links
This is the public answer layer. The full Atlas report adds the complete Market Wit archive, risk rail, catalyst map, final editor synthesis, PDF/CSV export, email delivery and saved history.
UPBD technical readout
Directional bias up. Wilder ADX and ATR computed from Atlas approved daily OHLC through 2026-07-28. Indicators are descriptive statistics, not investment advice.
Open an Atlas research path on UPBD
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UPBD FAQ
What is Upbound Group, Inc. (UPBD)?Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026. Use this page to check the price chart, company context, source-backed...
Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026. Use this page to check the price chart, company context, source-backed updates, risks and evidence before opening the full Atlas research file.
What does Atlas show for UPBD?Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026. It brings the latest available chart, company context, cited sources,...
Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026. It brings the latest available chart, company context, cited sources, risks and the route into the full Atlas research file together. Atlas files UPBD under USA Stocks for browsing.
How often is the UPBD page updated?The UPBD public file is refreshed when a newer verified market bar, company filing, official release or material source update is available. The visible date shows the...
The UPBD public file is refreshed when a newer verified market bar, company filing, official release or material source update is available. The visible date shows the freshness of the current market snapshot.
Which sources does Atlas use for UPBD?The UPBD file starts with SEC EDGAR filings, Nasdaq Trader and TradingView NASDAQ:UPBD. SEC EDGAR provides the filing anchor for this issuer. The page separates...
The UPBD file starts with SEC EDGAR filings, Nasdaq Trader and TradingView NASDAQ:UPBD. SEC EDGAR provides the filing anchor for this issuer. The page separates verified market context from company evidence and shows open evidence gaps instead of filling them with assumptions.
Can Atlas run a full research brief on UPBD?Yes. The workstation can open UPBD, expand the public source set into a fuller browser report, and add email, PDF or CSV export where the account tier allows it.
Yes. The workstation can open UPBD, expand the public source set into a fuller browser report, and add email, PDF or CSV export where the account tier allows it.
Is this UPBD page investment advice?No. The UPBD page is a research and source-navigation page. It does not provide personalised financial advice, brokerage execution, a trading instruction, or a promise...
No. The UPBD page is a research and source-navigation page. It does not provide personalised financial advice, brokerage execution, a trading instruction, or a promise of returns.
Methodology
This profile is generated daily from public sources including SEC EDGAR (US-listed companies), NASDAQ Trader files, exchange listings, public macro/central-bank releases, CoinGecko crypto market files where relevant, and the TradingView global symbol catalog. Multi-model AI may assist drafting and review where configured, but sources remain the evidence rail; the chart is an Atlas static OHLC rail with a live TradingView link when verified bars are available; otherwise the page keeps the verified TradingView route as an explicit fallback.
Research only. Not investment advice. No brokerage execution. No guaranteed returns are promised or implied. FreedomCore does not provide personalised investment advice. Always consult a regulated financial advisor before making investment decisions.
Profile last updated: 2026-08-07. Browse FreedomCore Atlas research notes →
UPBD
Equity · evidence first