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Atlas market file · Equity · United States

Upbound Group, Inc.UPBD

Last close
19.51
Change
-3.03%
96-bar range
16.71 – 23.1
As of
6 Aug 2026

Upbound Group, Inc. is a services-equipment rental & leasing, nec issuer listed as UPBD on NASDAQ. Use this page to check the price chart, company context, source-backed updates, risks and evidence before opening the full Atlas research file.

Identity
Nasdaq Trader
Chart rail
TradingView
File state
Public profile
Atlas chart snapshot NASDAQ:UPBD

Static Daily candlestick snapshot from the approved cache, drawn on a labelled price axis: green bodies closed up, red closed down, wicks span each bar's high-to-low range. The live TradingView link stays available; the public profile never embeds a widget that can render the wrong symbol.

23.291721.598419.90518.211616.518320 Mar29 May06 Aug

up candle   down candle

Latest close19.51
Day change-3.03%
Window high23.1
Window low16.71
96-bar change+13.36%
SnapshotDaily · 96 bars
As of2026-08-06 13:30 UTC

Weekly outlook: the last 104 weekly closes (-41.60% over the window).

35.087216.262819 Aug06 Aug

Source rail: Yahoo Finance chart API (UPBD). This dated snapshot is the crawlable Atlas reference.

Live market viewTradingView · provider feed Open view

Open the attributed TradingView market view for UPBD. The dated Atlas snapshot above remains the crawlable reference; exchange data in this panel may be live or delayed as labelled by TradingView.

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At a glance

UPBD public profile

Company

Services-equipment rental & leasing, nec issuer. Upbound Group, Inc. is connected to current market context, cited company sources and its retained research file.

Market

Upbound Group, Inc. trades as UPBD on NASDAQ. Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026.

Research

Open the chart, inspect attributed company evidence and continue into the fuller research file without losing this market context. Atlas files UPBD under USA Stocks for browsing.

Institutional Market Wit ● Sourced Research File

UPBD can look like the whole story when the screen is moving. It is not. UPBOUND GROUP, INC. still has to sell, build, manage, finance, comply, retain customers, handle competitors, and turn public claims into something that survives contact with the accounts. UPBOUND GROUP, INC. is listed on NASDAQ in United States with TradingView symbol NASDAQ:UPBD and public listing evidence. A listed company earns a wider paragraph through evidence, not adjectives, so the useful next step for UPBD is the specific filing, earnings line, or ownership change that turns today's outline into something a reader can check (source: public profile, https://atlas.freedomcore.io/stocks/UPBD/).

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Daily answer

What changed for Upbound Group, Inc. today

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UPBD daily contextvalidated public digest13 source rail2026-08-07 02:40 UTC

Upbound Group, Inc. is a profitable, cash-generative business that somehow still looks like it’s one bad quarter away from a fire sale. The company’s most recent 10-Q, filed for the quarter ending March 31, 2026, shows $1.22 billion in revenue, $35.8 million in net income, $77.4 million in operating income, and $170.7 million in operating cash flow. Earnings per share came in at $0.61 on 58.8 million diluted shares. (source: 10-Q, period ending 2026-03-31, https://www.sec.gov/Archives/edgar/data/933036/000119312526197240/upbd-10Q-20260331.htm)

Upbound’s public face is a sleek homepage and a ‘brand hero’ image of cheerful staff, but the balance sheet reads like a cautionary tale on leverage. Total assets clock in at $3.13 billion, while liabilities stand at $2.41 billion, leaving just $715.7 million in shareholders’ equity. Current liabilities exceed current assets by $1.23 billion, and the company’s $98.4 million cash pile doesn’t cover next month’s supplier invoices. The company calls this an ‘optimised capital structure’; the footnotes call it ‘current liabilities exceeding current assets.’ (source: 10-Q, period ending 2026-03-31, https://www.sec.gov/Archives/edgar/data/933036/000119312526197240/upbd-10Q-20260331.htm)

The numbers tell a story of a business that’s generating cash and profit but is structurally reliant on borrowed time and borrowed money. Capital expenditures for the quarter were $16.0 million, a figure that looks modest until you notice the company spent $170.7 million in operating cash flow and still couldn’t cover its current liabilities. The company’s narrative leans on ‘platform’ and ‘ecosystem,’ but the ledger shows a company spending more than it earns on the asset side and borrowing on the liability side. (source: 10-Q, period ending 2026-03-31, https://www.sec.gov/Archives/edgar/data/933036/000119312526197240/upbd-10Q-20260331.htm)

For a view of Upbound’s public identity, the company’s official site features a ‘brand’ page with product imagery and a ‘do not sell my personal information’ link, neither of which change the balance sheet. The imagery is polished; the cash cycle is not. (source: https://www.upbound.com/brand.html, https://www.upbound.com/do_not_sell.html)

On July 22, 2026, Upbound filed an 8-K admitting a cybersecurity incident in which ‘certain non-sensitive customer information and other documents were obtained without authorization.’ The filing calls the breach ‘non-sensitive,’ but the optics remain a data incident at a company with $1.22 billion in revenue and a $98.4 million cash cushion. Non-sensitive or not, the breach exposes operational risk at the same time the company is concentrated to the hilt. (source: UPBD 8-K, 2026-07-22, https://www.sec.gov/Archives/edgar/data/933036/000119312526310605/upbd-20260721.htm)

The latest Schedule 13G/A, filed July 22, 2026, shows no material changes in beneficial ownership since the prior filing, leaving the question of insider conviction unanswered. The company’s cash-generative engine is running, but the balance sheet structure is a high-wire act without a net. (source: UPBD SCHEDULE 13G/A, 2026-07-22, https://www.sec.gov/Archives/edgar/data/933036/000092963826002674/xslSCHEDULE_13G_X02/primary_doc.xml)

Sources & evidence · 10 links

This is the public answer layer. The full Atlas report adds the complete Market Wit archive, risk rail, catalyst map, final editor synthesis, PDF/CSV export, email delivery and saved history.

Ticker
UPBD
Exchange
NASDAQ
Sector
Us Public Equity Directory
Region
United States
Asset class
Equity
Directory source
Nasdaq Trader
SEC CIK
TradingView

UPBD technical readout

Trend strength (ADX 14)
16.9
Average true range (ATR 14)
0.8849
ATR as % of price
4.10%
Volatility compression (ATR14/ATR50)
1.05x

Directional bias up. Wilder ADX and ATR computed from Atlas approved daily OHLC through 2026-07-28. Indicators are descriptive statistics, not investment advice.

Source authority

UPBD evidence rails

Atlas uses the specific public rails available for UPBD: SEC EDGAR, Nasdaq Trader, TradingView, FRED. Source names identify the public evidence trail; no partnership, sponsorship or endorsement is implied.

Sources & evidence · 5 rails

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FreedomCore Atlas can expand this public profile into source-led research files with company snapshots, valuation context, filings and segment detail, source packs, and equity briefs. Each path keeps the underlying public sources visible.

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Institutional Research PDF Available for UPBD Verified 104-week candle chart, SEC filing evidence & risk register.
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UPBD FAQ

What is Upbound Group, Inc. (UPBD)?Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026. Use this page to check the price chart, company context, source-backed...

Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026. Use this page to check the price chart, company context, source-backed updates, risks and evidence before opening the full Atlas research file.

What does Atlas show for UPBD?Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026. It brings the latest available chart, company context, cited sources,...

Upbound Group, Inc. (UPBD) has a latest verified close of 19.51, down 3.03%, dated 6 Aug 2026. It brings the latest available chart, company context, cited sources, risks and the route into the full Atlas research file together. Atlas files UPBD under USA Stocks for browsing.

How often is the UPBD page updated?The UPBD public file is refreshed when a newer verified market bar, company filing, official release or material source update is available. The visible date shows the...

The UPBD public file is refreshed when a newer verified market bar, company filing, official release or material source update is available. The visible date shows the freshness of the current market snapshot.

Which sources does Atlas use for UPBD?The UPBD file starts with SEC EDGAR filings, Nasdaq Trader and TradingView NASDAQ:UPBD. SEC EDGAR provides the filing anchor for this issuer. The page separates...

The UPBD file starts with SEC EDGAR filings, Nasdaq Trader and TradingView NASDAQ:UPBD. SEC EDGAR provides the filing anchor for this issuer. The page separates verified market context from company evidence and shows open evidence gaps instead of filling them with assumptions.

Can Atlas run a full research brief on UPBD?Yes. The workstation can open UPBD, expand the public source set into a fuller browser report, and add email, PDF or CSV export where the account tier allows it.

Yes. The workstation can open UPBD, expand the public source set into a fuller browser report, and add email, PDF or CSV export where the account tier allows it.

Is this UPBD page investment advice?No. The UPBD page is a research and source-navigation page. It does not provide personalised financial advice, brokerage execution, a trading instruction, or a promise...

No. The UPBD page is a research and source-navigation page. It does not provide personalised financial advice, brokerage execution, a trading instruction, or a promise of returns.

Methodology

This profile is generated daily from public sources including SEC EDGAR (US-listed companies), NASDAQ Trader files, exchange listings, public macro/central-bank releases, CoinGecko crypto market files where relevant, and the TradingView global symbol catalog. Multi-model AI may assist drafting and review where configured, but sources remain the evidence rail; the chart is an Atlas static OHLC rail with a live TradingView link when verified bars are available; otherwise the page keeps the verified TradingView route as an explicit fallback.

Research only. Not investment advice. No brokerage execution. No guaranteed returns are promised or implied. FreedomCore does not provide personalised investment advice. Always consult a regulated financial advisor before making investment decisions.

Profile last updated: 2026-08-07. Browse FreedomCore Atlas research notes →