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Atlas market file · Equity · United States

Simply Good Foods CoSMPL

Last close
11.17
Change
-0.09%
96-bar range
9.875 – 15.088
As of
6 Aug 2026

Simply Good Foods Co is a food and kindred products issuer listed as SMPL on NASDAQ. Use this page to check the price chart, company context, source-backed updates, risks and evidence before opening the full Atlas research file.

Identity
Nasdaq Trader
Chart rail
TradingView
File state
Public profile
Atlas chart snapshot NASDAQ:SMPL

Static Daily candlestick snapshot from the approved cache, drawn on a labelled price axis: green bodies closed up, red closed down, wicks span each bar's high-to-low range. The live TradingView link stays available; the public profile never embeds a widget that can render the wrong symbol.

15.244413.862912.481511.10019.718620 Mar29 May06 Aug

up candle   down candle

Latest close11.17
Day change-0.09%
Window high15.088
Window low9.875
96-bar change-20.95%
SnapshotDaily · 96 bars
As of2026-08-06 13:30 UTC

Weekly outlook: the last 104 weekly closes (-65.05% over the window).

40.97448.995619 Aug06 Aug

Source rail: Yahoo Finance chart API (SMPL). This dated snapshot is the crawlable Atlas reference.

Live market viewTradingView · provider feed Open view

Open the attributed TradingView market view for SMPL. The dated Atlas snapshot above remains the crawlable reference; exchange data in this panel may be live or delayed as labelled by TradingView.

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At a glance

SMPL public profile

Company

Food and kindred products issuer. Simply Good Foods Co is connected to current market context, cited company sources and its retained research file.

Market

Simply Good Foods Co trades as SMPL on NASDAQ. Simply Good Foods Co (SMPL) has a latest verified close of 11.17, down 0.09%, dated 6 Aug 2026.

Research

Open the chart, inspect attributed company evidence and continue into the fuller research file without losing this market context. Atlas files SMPL under USA Stocks and Consumer Stocks for browsing.

Institutional Market Wit ● Sourced Research File

Simply Good Foods Co (SMPL) is serving up a side of irony with its Q3 2026 net sales of $357 million, down from $381 million in the prior year, while touting cost-cutting actions just in time for earnings (source: 99.1, https://www.sec.gov/Archives/edgar/data/1702744/000170274426000021/a991_pressreleasexq3x2026.htm). The company's balance sheet is a feast of contradictions: $123.9 million in cash but a net loss of $52 million, proving that even snack companies can't sugarcoat the truth. With net sales expected to decline 6-7% year-over-year, SMPL is a masterclass in how to spin shrinking revenue into a 'strategic pivot' (source: 99.1, https://www.sec.gov/Archives/edgar/data/1702744/000170274426000021/a991_pressreleasexq3x2026.htm).

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Daily answer

What changed for Simply Good Foods Co today

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SMPL daily contextvalidated public digest11 source rail2026-08-07 02:40 UTC

Simply Good Foods Co (SMPL) reported a net loss of $52 million for the quarter ending May 30, 2026, a stark contrast to its $123.9 million in cash reserves. The company, known for its snack bars and other consumer goods, saw net sales decline to $357 million from $381 million the previous year, with expectations of a 6% to 7% year-over-year drop in net sales for the full year. This financial strain is further highlighted by its operating loss of $49.9 million and a diluted earnings per share of -$0.58.

The company’s core business revolves around health-focused snacks, but the numbers tell a different story. With assets totaling $2.06 billion and liabilities of $644.3 million, Simply Good Foods Co appears to be managing its balance sheet carefully, though the $164.3 million inventory level suggests potential overproduction or slower-than-expected sales. The company’s operating activities generated $102.2 million in net cash, indicating some liquidity despite the losses.

Recent filings show that Simply Good Foods Co spent $10.1 million on property, plant, and equipment, a significant investment given the current financial climate. Research and development expenses were relatively modest at $5.5 million, suggesting a focus on maintaining existing products rather than innovation. The company’s stockholders’ equity stands at $1.42 billion, providing a cushion against its current losses.

While the company’s financials paint a picture of struggle, the market mechanism remains intact. The balance between assets and liabilities, along with the cash reserves, suggests that Simply Good Foods Co is navigating its challenges with a degree of financial prudence. However, the decline in net sales and the ongoing losses raise questions about the company’s long-term viability and growth prospects.

Sources & evidence · 10 links

This is the public answer layer. The full Atlas report adds the complete Market Wit archive, risk rail, catalyst map, final editor synthesis, PDF/CSV export, email delivery and saved history.

Ticker
SMPL
Exchange
NASDAQ
Sector
Us Public Equity Directory
Region
United States
Asset class
Equity
Directory source
Nasdaq Trader
SEC CIK
TradingView

SMPL technical readout

Trend strength (ADX 14)
18.6
Average true range (ATR 14)
0.6972
ATR as % of price
6.55%
Volatility compression (ATR14/ATR50)
1.06x

Directional bias down. Wilder ADX and ATR computed from Atlas approved daily OHLC through 2026-07-28. Indicators are descriptive statistics, not investment advice.

Source authority

SMPL evidence rails

Atlas uses the specific public rails available for SMPL: SEC EDGAR, Nasdaq Trader, TradingView, FRED. Source names identify the public evidence trail; no partnership, sponsorship or endorsement is implied.

Sources & evidence · 5 rails

Open an Atlas research path on SMPL

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Institutional Research PDF Available for SMPL Verified 104-week candle chart, SEC filing evidence & risk register.
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SMPL FAQ

What is Simply Good Foods Co (SMPL)?Simply Good Foods Co (SMPL) has a latest verified close of 11.17, down 0.09%, dated 6 Aug 2026. Use this page to check the price chart, company context, source-backed...

Simply Good Foods Co (SMPL) has a latest verified close of 11.17, down 0.09%, dated 6 Aug 2026. Use this page to check the price chart, company context, source-backed updates, risks and evidence before opening the full Atlas research file.

What does Atlas show for SMPL?Simply Good Foods Co (SMPL) has a latest verified close of 11.17, down 0.09%, dated 6 Aug 2026. It brings the latest available chart, company context, cited sources,...

Simply Good Foods Co (SMPL) has a latest verified close of 11.17, down 0.09%, dated 6 Aug 2026. It brings the latest available chart, company context, cited sources, risks and the route into the full Atlas research file together. Atlas files SMPL under USA Stocks and Consumer Stocks for browsing.

How often is the SMPL page updated?The SMPL public file is refreshed when a newer verified market bar, company filing, official release or material source update is available. The visible date shows the...

The SMPL public file is refreshed when a newer verified market bar, company filing, official release or material source update is available. The visible date shows the freshness of the current market snapshot.

Which sources does Atlas use for SMPL?The SMPL file starts with SEC EDGAR filings, Nasdaq Trader and TradingView NASDAQ:SMPL. SEC EDGAR provides the filing anchor for this issuer. The page separates...

The SMPL file starts with SEC EDGAR filings, Nasdaq Trader and TradingView NASDAQ:SMPL. SEC EDGAR provides the filing anchor for this issuer. The page separates verified market context from company evidence and shows open evidence gaps instead of filling them with assumptions.

Can Atlas run a full research brief on SMPL?Yes. The workstation can open SMPL, expand the public source set into a fuller browser report, and add email, PDF or CSV export where the account tier allows it.

Yes. The workstation can open SMPL, expand the public source set into a fuller browser report, and add email, PDF or CSV export where the account tier allows it.

Is this SMPL page investment advice?No. The SMPL page is a research and source-navigation page. It does not provide personalised financial advice, brokerage execution, a trading instruction, or a promise...

No. The SMPL page is a research and source-navigation page. It does not provide personalised financial advice, brokerage execution, a trading instruction, or a promise of returns.

Methodology

This profile is generated daily from public sources including SEC EDGAR (US-listed companies), NASDAQ Trader files, exchange listings, public macro/central-bank releases, CoinGecko crypto market files where relevant, and the TradingView global symbol catalog. Multi-model AI may assist drafting and review where configured, but sources remain the evidence rail; the chart is an Atlas static OHLC rail with a live TradingView link when verified bars are available; otherwise the page keeps the verified TradingView route as an explicit fallback.

Research only. Not investment advice. No brokerage execution. No guaranteed returns are promised or implied. FreedomCore does not provide personalised investment advice. Always consult a regulated financial advisor before making investment decisions.

Profile last updated: 2026-08-07. Browse FreedomCore Atlas research notes →